You’re showing up. You’re posting consistently. You’re building community and creating content you’re proud of. But when it comes to getting noticed  — by brands, by media, by people who could change your career — it feels like you’re shouting into the void. Sound familiar? You’re not alone. Most creators are incredible at storytelling and connection, but they overlook one powerful tool that separates hobbyists from thought leaders: PR . Let’s talk about what that really mean

You’ve got the content, the creativity, and the audience — so why aren’t your dream brands saying “yes” to collaborations? Here’s the thing: I’ve been on the other side of those DMs and email pitches. For years, I’ve reviewed thousands of influencer requests for large lifestyle brands. And while every brand has its own priorities, I’ve seen clear patterns in what actually  makes an influencer stand out — and what quietly gets passed over. If you’ve ever wondered what brands a

You’re creating great content, showing up consistently, and putting your heart into your work … but when it comes to landing brand deals, it can feel like shouting into the void. If you’ve ever wondered, “Why aren’t brands responding to my pitches?”  or “What do PR people actually look for when choosing influencers?”  — this is for you. Because here’s the thing: I’ve been on the other side of those DMs and email pitches. For years, I’ve led PR and influencer campaigns for awa