Erica

A quiet shift is happening: more people are choosing real life again. Lunch dates. Walks. Vinyl. Actual conversations that don’t live in a comment section. This is not an anti social media post. Social is still the distribution channel. But more and more, the thing that wins attention online  is a moment that was genuinely worth living offline. If you’re a brand, that’s a gift. If you’re a creator, it’s a positioning advantage. And if you’re building partnerships, it’s a reminder that the...

Follow-Through Framework for Brands and Creators “Long-term relationships” is the #1 phrase in influencer marketing right now. And yet… follow-through is getting messier. Brands are seeing creators disappear mid-planning, cancel last minute, or go silent after a yes. Creators are dealing with brands that stall approvals, shift expectations, or go quiet after content goes live. Most of the time it’s not personal. It’s process. So let’s make it easier on everyone with a simple framework you can...

Influencer marketing is kind of the Wild Wild West right now. I was speaking with a business owner recently who said that they wanted to start, but it all felt overwhelming, and they didn’t even know what questions to ask first. Who do you work with? Do you pay or comp? What deliverables should you request? How do you avoid hosting someone and getting little to nothing in return? If you’ve felt that way, you’re not alone. (And know I've been there as well!) The good news is: you don’t need a...