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Years of leading PR and communications for award-winning lifestyle brands have given me a unique, insider advantage—I’ve seen both sides of the pitch: the brand hoping to get noticed and the inbox full of influencer requests competing for attention.
That perspective, combined with the deep relationships I’ve built with editors, journalists, and creators, allows me to help you craft outreach that actually gets opened, remembered, and results in real opportunities.
"Working with Erica was like working with a personal trainer of PR —motivating, strategic, and transformative.”
— Christine Henneberg, MD, Author
Services:
**Here's how we can work together to build authentic lasting visibility**
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Pitch & PR Audit:
A personalized review of your outreach strategy, media kit, and messaging — with actionable steps to refine your approach and stand out to editors and brands. -
Storytelling Strategy:
Together, we’ll uncover your brand’s “why” and translate it into storylines that grab attention and inspire trust. -
Media & Influencer Outreach:
Tailored guided support for getting your story in front of the right people — without relying on social media to do the work. -
Ongoing Consulting & Coaching:
Monthly strategy sessions to keep your outreach fresh, your relationships growing, and your brand top-of-mind.
Join the Collab Club
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