Follow-Through Framework for Brands and Creators “Long-term relationships” is the #1 phrase in influencer marketing right now. And yet… follow-through is getting messier. Brands are seeing creators disappear mid-planning, cancel last minute, or go silent after a yes. Creators are dealing with brands that stall approvals, shift expectations, or go quiet after content goes live. Most of the time it’s not personal. It’s process. So let’s make it easier on everyone with a simple